Lakeside Collaborative is a multi-disciplinary consulting firm that works with museums and not-for-profit cultural and educational institutions to effectively communicate their missions across all retail touch points. Our clients constitute some of the foremost cultural institutions in the nation including The Barnes Foundation in Philadelphia, The Isabella Stewart Gardiner in Boston, The Minneapolis Institute of Art, The Museum of Arts and Design in New York and the Perez Art Museum Miami among others.
Known for its signature merchandising philosophy and focus on visual storytelling, Lakeside has built a reputation for creating immersive store environments that are inspiring and memorable. Our inclusive, hands-on approach is supportive, responsive, pragmatic, and expertly managed to achieve inspirational and compelling results that resonate with your vision.
Lakeside's services range from preparing a business plan committed to generating significant revenues to curating a mission-driven product assortment and designing a visual language that feels wholly innovative and completely responsive to the institution and its visitor profile.
In order to create an iconic and dynamic retail identity that resonates with its parent museums’ philosophy, Lakeside becomes fully versed in our client’s charter, programming, and the business goals for its new store.